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Apr 3, 2024

WHO unveils SARAH

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FA News Desk

The World Health Organization (WHO) launched S.A.R.A.H., a digital health promoter prototype with enhanced empathetic response powered by generative artificial intelligence (AI).

S.A.R.A.H. is a Smart AI Resource Assistant for Health that represents an evolution of AI-powered health information avatars, using new language models and cutting-edge technology. It can engage users 24 hours a day in 8 languages on multiple health topics, on any device.

S.A.R.A.H., also known as Sarah, has the ability to support people in developing better understanding of risk factors for some of the leading causes of death in the world, including cancer, heart disease, lung disease, and diabetes. It helps people access up-to-date information on quitting tobacco, being active, eating a healthy diet, and de-stressing among other things.

S.A.R.A.H. is now powered by generative AI rather than a pre-set algorithm or script helping her to provide more accurate responses in real-time; engage in dynamic personalized conversations at scale that more accurately mirror human interactions and provide nuanced, empathetic responses to users in a judgment-free environment. ​​The technology is supported by Soul Machines Biological AI.

The S.A.R.A.H. project strives for continuous learning and development of a prototype that can inspire reliable, responsible and accessible information.

WHO continues to use many digital tools and channels to disseminate and amplify health information including social media, chatbots, channels and text messaging.