Radisson Hotel Group has reached a significant milestone in Africa, with more than 100 hotels across the continent in operation and under development.
Radisson Blu continues to anchor the legacy footprint. At the same time, the Radisson brand is the fastest riser, supported by a strong conversion engine and a concrete pipeline that continues to translate into openings.
Building on this momentum, the Group has signed over 15 new hotels and roughly 2,500 rooms in the last 12 months, including new market entries in the Democratic Republic of Congo and Zimbabwe, said in a note released by APO Group on behalf of Future Hospitality Summit Africa (FHS Africa).
Radisson Hotel Group is an international hotel group, operating in EMEA and APAC with over 1,600 hotels in operation and under development in +100 countries. The international hotel group is rapidly expanding with a plan to significantly grow the portfolio. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson family of brands portfolio includes Radisson Collection, art’otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is Radisson Hotel Group’s loyalty program, which delivers an elevated experience that makes Every Moment Matter. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific.
Over the past five years, Radisson and Radisson Blu have ranked among the most signed brands in Africa, with one of the highest shares of cumulative openings. Priority growth markets remain Morocco, South Africa, and Nigeria, where the Group is deepening its presence and widening its brand distribution.
Ramsay Rankoussi, Regional Chief Development Officer, Radisson Hotel Group, commented: “We’ve crossed the 100-hotel mark in Africa by staying true to our plan, focusing on where we can lead, moving fast on quality conversions, and partnering with owners who share our ambition. The next phase is about depth in Morocco and Nigeria, a smarter footprint in South Africa, and a stronger resort offering that matches where travelers want to go. Our pipeline is built to open, not just to announce. That is why our conversion share is high, our time to market is short, and our brands are gaining ground in the cities and resort destinations that matter most.”
Nigeria shows the model’s resilience. The Group now holds a strong position in the country with 13 hotels in operation and pipeline, while Abuja is carrying a significant active pipeline with three hotels totaling 458 keys.
South Africa is being reshaped with priorities in Cape Town, targeted growth in secondary cities such as Durban and Pretoria, and a sharper focus on leisure corridors that include Kruger National Park, Sun City, and the Garden Route. The Group plans to enter Zanzibar and is considering lodge, safari, and affiliation opportunities across Namibia, Botswana, and Zambia to meet the rising demand for nature-led experiences.
In the last five years, more than 15 hotels, equal to almost 3,000 rooms, joined the portfolio through conversion. This helped the Group lead openings across the continent while keeping brand standards high and owners in mind.
Recent signings show the extensiveness of this strategy, with a balanced pipeline of city hotels, resort destinations, and quick-to-market conversions. These signings span the Democratic Republic of Congo, Nigeria, Zimbabwe, and Morocco, including Radisson Blu Kinshasa and three Radisson hotels in Lubumbashi, Radisson Harare, Park Inn Victoria Falls, Radisson Collection Lagos Atlantic, as well as new additions in Casablanca with Radisson Blu Resort & Conference Center Bouskoura, a first Radisson brand hotel in Rabat, and further expansion in Marrakech.
Leading with the most diverse footprint across the continent, with presence in more than 30 African countries, Radisson Hotel Group blends depth in focus markets with selective entry into new destinations each year.
