As it celebrates its 50th year, the UN Tourism has returned to ITB Berlin 2025.
At Messe Berlin, a UN Tourism Affiliate Member, UN Tourism again served as the bridge between public and private leaders and for the first time hosted a high-level summit featuring Ministers of Tourism from 23 countries.
In Berlin, UN Tourism and ITB celebrated a landmark first with a High-Level Ministerial Discussion on “Enhancing Investment, Ensuring Peace: Harnessing Growth, Shaping the Future.” Joining Ministers of Tourism and high-level representatives of 23 countries were Julia Simpson, President and CEO of the World Travel and Tourism Council (WTTC), from the UN Tourism’s global Affiliate Members Network, the International Air Transportation Association (IATA) and the Istanbul Convention & Visitors Bureau.
The leaders focused on the vital need for peace and security to attract investments, on the importance of public-private partnerships, and on good governance to ensure that investments deliver benefits for the sector as well as for host communities, showcasing good practice from destinations worldwide.
During ITB Berlin, the UN Tourism leadership seized the chance to hold high-level meetings with several of its Member States reaffirming its founding vision of tourism for peace and security and placing the need for investments and the sector’s role as a vehicle of peace high on the agenda of the world’s biggest travel trade show.
