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May 20, 2022

TAT at 29th SATTE Mart in India

Foreign Affairs News Desk
Ambassador of Thailand and TAT Officials at the 29th edition of South Asia’s Travel and Tourism Exchange (SATTE) 2022 at the India Expo Mart, Greater Noida, New Delhi. Image TAT News
Ambassador of Thailand and TAT Officials at the 29th edition of South Asia’s Travel and Tourism Exchange (SATTE) 2022 at the India Expo Mart, Greater Noida, New Delhi. Image TAT News

The Tourism Authority of Thailand (TAT) is prominently presenting the Thailand Stand at the 29th edition of South Asia’s Travel and Tourism Exchange (SATTE) 2022 at the India Expo Mart, Greater Noida, New Delhi.

With high-ranking Thai tourism officials and travel operators participating in the three-day event from 18-20 May, the Thailand Stand at the SATTE 2022 reflects the ‘Visit Thailand Year 2022: Amazing New Chapters’ campaign as per the TAT press release.

Ambassador of Thailand to India Ms. Pattarat Hongtong, TAT Deputy Governor for International Marketing – Asia and South Pacific Tanes Petsuwan and TAT Deputy Governor for Digital Research and Development   Nithi Siprae opened the Thai pavilion that offers visitors Thai arts and culture performances and demonstrations including Thai dancing, ancient Thai boxing, and umbrella drawing activities, added the release.

“The Indian market is considered an important market for Thailand, and the potential and opportunity are there to expand the number of Indians travelling to the kingdom now that travel restrictions have eased and commercial flights between the two countries are operating again,” said TAT official Tanes.

“TAT is looking in particular at stimulating the leisure group, family, and Millennials market segments, as well as niche sectors like weddings and honeymoons, luxury and wellness, and golf,” he added.

“Attending the SATTE 2022 is also a valuable chance for Thai tourism operators to negotiate business with Indian tour operators promoting Thailand,” Tanes expressed.

TAT is bringing the Thai delegation to SATTE 2022 for the thirteenth time, which this year comprises 13 tourisms and ground management groups, seven hotel business groups, four airline business groups, and four recreational attractions and medical services, it said and added further that, the SATTE 2022 event is expected to attract at least 50,000 public visitors and over 35,000 trade visitors from 50 countries with more than 1,200 exhibitors.

According to the statement, prior to the SATTE 2022, TAT organised an Amazing Thailand Destination Presentation event yesterday evening (17 May) at The Leela Palace New Delhi Hotel to present new tourism products and services to Indian travel operators and members of the media.

In the same evening, TAT also hosted an Amazing New Chapter Dinner Reception to promote the latest “Visit Thailand Year 2022: Amazing New Chapters” marketing campaign and celebrate the 75th anniversary of Indian-Thai diplomatic relations, it added.

India is one of Thailand’s top visitor source markets. In 2019 a total of 1,995,516 Indians travelled to the kingdom, generating tourism income of 86,372.01 million Baht representing a 24.85% rise in arrivals and 27.45% rise in income.

From 1 January to 11 May, 2022, international tourist arrivals to Thailand numbered 966,686, and India was the third top source market after the United Kingdom and Germany ahead of Russia and the United States, it reads.