As part of a unique global partnership to promote health, the senior leadership of the World Health Organization (WHO), the State of Qatar and FIFA today (Friday) agreed a range of measures that will be implemented at this year’s FIFA World Cup Qatar 2022™ to protect and encourage health; and take lessons learned from the first tournament in the Middle East and Arab world to share with future mega sporting events.
The heads of the WHO, Qatar Ministry of Public Health, FIFA and the Supreme Committee for Delivery & Legacy (SC) met together for the first Steering Committee meeting of the “Healthy FIFA World Cup Qatar 2022- Creating Legacy for Sports and Health” partnership.
Launched in late 2021, the partnership is committed to Protecting the health of all those involved in the FIFA World Cup Qatar 2022TM: FIFA, WHO and Qatar have teamed up to ensure the FIFA World Cup Qatar 2022TM is a healthy and safe event from the implementation of precautions to prevent the spread of COVID-19 to the provision of healthy menu options.
Using the FIFA World Cup Qatar 2022TM as a platform to promote healthy lifestyles: The tournament will inspire millions around the world to play more football and be more active including a global campaign to raise awareness of the health benefits of physical activity.
The State of Qatar have also signed a 3-year partnership with WHO to improve healthcare access and promote healthy lifestyles across the country.
Creating a blueprint to protect and promote health at future mass gatherings, the FIFA World Cup Qatar 2022TM represents a unique opportunity to develop a new approach to organizing mega sports events factoring-in lessons learnt from the pandemic and reinforcing sports and health as a pathway for recovery.
“The State of Qatar is proud to be the first country from the Middle East to host the FIFA World Cup,” said Dr. Hanan Mohamed Al Kuwari, Qatar’s Minister of Public Health and Chair of the Steering Committee Meeting.
“Our overall goal is not just to hold a successful sporting event, but to also show how football and sports in general can be drivers of better health for all people. This is why we are working so closely with WHO, FIFA and the Supreme Committee for Delivery & Legacy.”
At today’s meetings, the Steering Committee leaders agreed a range of action areas to be taken for the FIFA World Cup Qatar 2022™ and future events, including Building on actions taken at the FIFA Arab Cup™ in late 2021, strengthen health emergency preparedness and ensure maintenance of precautionary measures for containing infectious diseases, including COVID-19, to keep people safe and healthy.
Provide healthy food options inside stadiums and fan zones.
Enhance tobacco prevention in stadiums, fan zones and other areas.
Start collaborative agreements with countries to benchmark legacy building activities.
Exchange lessons learned with the International Olympic Committee for Paris 2024 and Milano Cortina 2026.
“WHO is committed to working with the State of Qatar and FIFA to leverage the global power of football to help people lead the healthiest lives possible,” said WHO Director-General Dr. Tedros Adhanom Ghebreyesus, “This partnership will help to make the FIFA World Cup Qatar 2022 a role model for healthy sporting events,” he added.
The first-of-its-kind agreement was also lauded by FIFA President Gianni Infantino, saying “It’s important that the first FIFA World Cup in the Middle East will be the healthiest World Cup ever.”
As part of the agreement, two SC legacy programmes – Generation Amazing and B4Development (B4D) – will provide operational and technical collaboration on a range of projects.
Generation Amazing is a football for development programme that has positively impacted more than 725,000 people globally since being launched during Qatar’s bid to host the FIFA World Cup™, while B4D is the region’s first “nudge unit” that utilises behavioural science to solve a range of societal issues.
Hassan Al Thawadi, SC Secretary General said: “As FIFA World Cup hosts, Qatar has worked to underscore the importance of leaving sustainable and transformative social legacies that improve lives-in Qatar, within our region and around the world to ensure a healthy and safe FIFA World Cup.”
“Together, our work with FIFA and WHO will add to our current efforts, including projects delivered by our legacy programmes such as Generation Amazing and B4Development, to ensure the first FIFA World Cup in our region serves as a benchmark for future mega-events across the globe,” he added.