To mark the beginning of FIFA World Cup Qatar 2022™, the World Health Organization, the Ministry of Public Health of Qatar and FIFA launched a new digital app designed to help increase physical activity and improve the health and wellbeing of millions of young people.
GenMove, Season1 is a games app that uses advanced movement tracking combined with artificial intelligence (AI) technology to provide 8–15-year-olds with a vigorous video game experience.
The games call for a range of different movements that develop different physical skills and are suitable for children with all levels of fitness.
WHO recommends all children and adolescents get an average of 60 minutes of moderate-intensity aerobic physical activity per day, including activities that strengthen muscles and bones at least 3 times a week.
Yet, more than 80% of adolescents do not meet these recommendations and it is estimated that children and adolescents can spend more than 8 hours of their waking day being sedentary and inactive, a behaviour associated with poor fitness, weight gain and reduced sleep.
The app is hoped to spur many similar initiatives to get children more active around the world.
The app was launched by Dr. Hanan Mohamed Al Kuwari, Minister of Public Health of Qatar, at the Walk the Talk – Health for All Challenge being held for the first time in the country. The 3- and 5-kilometre walks are being organized to engage people of all ages and abilities, and to promote the benefits of physical activity.
“Qatar is proud to launch this important innovation for children on eve of the FIFA World Cup Qatar 2022™,” said Dr. Hanan Mohamed Al Kuwari.
“We are committed to doing as much as possible to increase physical activity and build the health of young people here in Qatar and around the world. The COVID-19 pandemic has impacted so hard on young people – limiting physical education and school sports – so it is vital we invest in promoting physical activity and leverage digital technologies to provide new and fun ways to be active.”
GenMove games are built around popular sports such as football and involve actions such as jumping, reaching and kicking to build kids’ confidence and enjoyment of moving. The games can be played inside or outside and need only a mobile phone or tablet (IOS or Android) and a small space to get children active.
GenMove is being teamed up with a complementary football themed FIFA campaign – “Bring the Moves” – which encourages young people to share their goal-celebration moves online and generate a following of active young people throughout the World Cup.