The eighth edition of the UN Tourism Global Conference on Wine Tourism will be held in Yerevan from 11-13 September 2024.
The conference will focus on the theme “Heritage in Every Bottle: Crafting Authentic Wine Tourism Experiences,” and is set to return to focus on traditions and cultural heritage, said the UN Tourism.
co-hosted by the Ministry of Economy of the Republic of Armenia, a key focus will be on reviving traditions in the evolving landscape of wine tourism, balancing modernization with cultural heritage.
“Wine tourism continues to grow, both in popularity with tourists and as a pillar of rural growth and protector of cultural heritage, the Global Conference will once again bring together the most exciting leaders of the sector,” UN Tourism Secretary-General Zurab Pololikashvili says.
The conference will showcase successful initiatives and provide a platform for exchanging expertise and developing innovative projects.
The conference, to be focused on developing effective communication strategies to reach a global audience will feature prominent industry leaders, masterclasses at renowned Armenian wineries, added UN Tourism.
